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Wednesday, February 24, 2010

How to Run Your Own Vending Business

Vending is undoubtedly one of the easiest businesses. The initial cost for starting a vending business is definitely low when compared to many other business models. However, before stating this you need a lot of planning relating to how much you would like to invest, the kind of vending machine you need to purchase, the product you like to dispense and the location you would like to operate in.

Operators also need to make crucial decisions like whether you would like to hire or purchase a vending machine. After deciding on the kind of machine you would like to purchase, your next step would be to identify a right location. A thorough market research can help you in this regard. Try to find out how many similar operators exist in that locality, kinds of machines used by them, products offered by them and how well the area is populated. All this information would become the basis for establishing your vending business.

In these modern days customer service needs to be given top most priority. Hence it is becoming imperative for operators to take proper care in terms of the kind of products and services they offer. Vending is undoubtedly a very profitable business. But it would remain profitable if and only if you run and maintain it properly. However, you need not be trained to take up a vending business. Staring a vending business is one of the easiest tasks and almost everyone can do it. Proper planning and careful approach can help you reach your goals.

One last word of caution to all those enthusiastic entrepreneurs out there is, make sure you have all the facts about vending on your fingertips. Once you have this accompanied by a wonderful vending program, you are bound to be successful in your business.

For any information about the vending industry, you can get in touch with Planet Antares staff and get all that you need to get started.

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Thursday, February 4, 2010

What Vending Customers Look For?

The key elements of marketing mix are products, price, place and promotion. The first and foremost priority is given to product. Since the success or failure of your business is greatly influenced by the kind of products you offer.

What is that customers want? This is the most important question which every operator needs to ask himself before taking up a vending business. The choice of product you offer is influenced by several factors. Some of them are stated below:

• Your Target Audience: Who is your target customer? Depending on your customers, the choice of your product would vary. In case you are targeting children, you can offer toys, candy, chocolates, ice cream, snacks, video games and similar products. On the other hand if you are targeting youngsters or business class, you can offer snacks, newspaper, healthy food items etc.

• Tastes and preferences: The product you offer is also influenced by the tastes and preferences of your target audience. For instance: Youngsters would love to try almost every new product that is introduced in the market. On the other hand children generally get carried away by bright and attractive products.

• Competitors: Operators also need to consider their competitors before offering a product. Are there any existing operators in your locality? If yes, which products do they usually offer? How are its sales? All these aspects also need to be considered by the operator before finalizing on one product.

• Location: Location is key factor that can either make or break your business. It is imperative that operators need to locate their machines in areas with huge customer foot fall. However, this customer traffic needs to be similar to their target audience. Or else there is no point in installing your machine in offices when you are vending chocolates.

• Kind of machine used: Some products are perfectly suitable for particular kind of vending machine. There are various models of vending machines available in the market. Some of which are designed exclusively keeping children or youngsters in mind. So depending on the product you offer and customers you target purchase a vending machine. Planet Antares machines are supposedly the best in market which are trendy and robust.

• Financial ability: Besides all other aspects financial ability is crucial for starting any business for that matter. Right from the choice of product to the kind of machine and the location you would like to install it, all depend upon your financial ability.

Hope these facts would be of great help to all those upcoming entrepreneurs who are keen on taking up a vending business.

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