Changing Purchasing Intentions Of Vending Operators
In the face of the challenging economy, Vending operators are taking aggressive action instead of having a defeatist attitude. Planet Antares vending operators have given themselves the benefit of doubt and adopted aggressive purchasing intentions.
Over the past few years, vending operators have expressed more and more aggressive equipment purchasing plans. There has been an improvement in the business climate which has offered an opportunity to vending operators to provide state of the art equipment.
From past experience, vending operators have learnt that newer and better equipment results in increased sales. Their purchase intentions are planned and goals are set in the beginning itself but they wait till the sales figure justifies following through on purchase intentions.
However, the business environment has not improved enough for Planet Antares vending operators to go through with their initial purchase intentions. This fact has been proven by recent surveys. For example, in 2004, 25 percent of the vending operators planned to purchase handheld computers but only a marginal number actually executed this plan.
In 2005, the purchase intentions were more aggressive and optimistic in almost every equipment category. Traditionally, the vending operators spent most on the candy and snack vending machines. For Planet Antares vending machines, the purchase intentions were higher for both used and new candy/snack segment.
Even the cold drink business saw higher and more aggressive purchase intentions in 2005. Many Antares vending operators noted very strong cold drink sales in that year. One segment in which vending operators planned to buy more used than new equipment is that of combination machines.
In the end, it depends on the speed and level of improvement in business climate whether the vending machine operators will follow through on their purchasing intentions or not. Economic forecasts have predicted a stronger economy this year than any previous years.
Over the past few years, vending operators have expressed more and more aggressive equipment purchasing plans. There has been an improvement in the business climate which has offered an opportunity to vending operators to provide state of the art equipment.
From past experience, vending operators have learnt that newer and better equipment results in increased sales. Their purchase intentions are planned and goals are set in the beginning itself but they wait till the sales figure justifies following through on purchase intentions.
However, the business environment has not improved enough for Planet Antares vending operators to go through with their initial purchase intentions. This fact has been proven by recent surveys. For example, in 2004, 25 percent of the vending operators planned to purchase handheld computers but only a marginal number actually executed this plan.
In 2005, the purchase intentions were more aggressive and optimistic in almost every equipment category. Traditionally, the vending operators spent most on the candy and snack vending machines. For Planet Antares vending machines, the purchase intentions were higher for both used and new candy/snack segment.
Even the cold drink business saw higher and more aggressive purchase intentions in 2005. Many Antares vending operators noted very strong cold drink sales in that year. One segment in which vending operators planned to buy more used than new equipment is that of combination machines.
In the end, it depends on the speed and level of improvement in business climate whether the vending machine operators will follow through on their purchasing intentions or not. Economic forecasts have predicted a stronger economy this year than any previous years.
posted by Daina Martine | 7:40 AM
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