Evaluating The State Of Vending Industry

Gone are the days when the vending industry was considered a platform for serving the hunger and thirst needs of customers who pushed a few coins and got whatever product they sought. Product selection and dispensing is not the only thing done through vending machines.

Technical advancement and up gradations have made the sales process even more simpler, faster and enjoyable as compared to previous systems. Inside the vending machines, technological changes and innovations are leading to higher efficiency and appeal for customers. As a result, vending operators have found the answer to several marketing challenges like:

• Attractive product packaging that will encourage customers to buy the offered items impulsively.
• Protection measures against breakage due to falling of products while getting dispensed.
• Freshness in the market environment which may have a wider light variation and temperature than any store.

With technological and manufacturing advances, the market is becoming more competitive and dynamic. Planet Antares vending machines are incorporating stronger plastics and glass as well as clearer, broader windows. It has become possible to enable the racks of products to move closer to the customer’s eyes, inviting them to browse through products and buy something.

There has always been tough competition between the vending operators and retail industry for market share. Popular opinion holds that vending is one step behind retail industry as they have not taken full advantage of certain fast growing segments such as bottled water.

Even in case of marketing, retailers can give a few lessons to vendors. Usually, vending operators believe that vending machines can sell themselves but this is not true. Retailers spend considerable money on promotion and marketing campaigns for enhancing product sales and profitability.

Planet Antares vending operators can cope up with such market trends and facilitate growth by investment in new equipment and technology. The entire vending industry is heading for this direction only. You will have to offer new products and equipment that enables higher level of customer service and strengthens the perception of consumers regarding the vending industry as well.